Reed is a General Partner at The Engine and co-founder and Managing Director at Project 11, a venture capital fund which invests in and assists early stage startups. Reed was a Managing Director of Techstars Boston and the founding director of Microsoft Startup Labs in Cambridge, Massachusetts. Prior to Microsoft, he was Chief Technology Officer of EONS, Inc. Before EONS he served as a Managing Director and Vice President of Technology for Idealab, Boston, which founded several companies including Picasa and Compete. Prior to Idealab, Reed co- founded Radnet and RadioAMP.
He was architect and designer of Freelance Graphics, a best selling presentation graphics software product acquired by Lotus Development. Reed was a key member of the senior technical staff at Lotus where he launched many products including Lotus' first web product.